Support to Public Administration Reform Visibility and Communication under the PAR Sector reform

Project area: Good Governance
Donator: EU delegation in Serbia
Partners: ECORYS South East Europe, ECORYS Nederland B.V, VNG International B.V, NALED, European Consulting Group LLC Belgrade, SVA d.o.o.
Implementation period: 08/2018 – 08/2021

The overall objective of the project is to contribute to the Public Administration Reform of the Government of Serbia through implementation of the Sector Reform Contract, of which this contract is a part of, through strengthening national capacities to communicate the need for and the benefits of public administration reform.

The project will support the Government of Serbia in pursuing visibility and communication actions related to the overall PAR and PFM reform agendas in general, and the Sector Reform Contract intervention in particular, through three interlinked components:

1. Awareness and visibility of the PAR and PFM process;
2. Awareness of the EU support to the PAR process and benefits for the citizens which the Public Administration Reform brings within the EU integration process;
3. Communications capacities of the MPALSG, MoF and public administration bodies

Results to be achieved:

• A comprehensive PAR communication and awareness raising framework is operational through implementation of the Government’s PAR communication strategy.
• A comprehensive public awareness raising campaign on benefits of the EU support to the PAR is delivered.
• The Ministry of Public Administration and Local Self Government, Ministry of Finance and the relevant public bodies are equipped with communication skills and modern communication techniques for communicating the PA reform policy objectives and achievements to the public.