13th Marketing Summit Belgrade on 30 March at the Sava Center – Registration Open

The 13th Marketing Summit Belgrade will be held on 30 March at the Sava Center, bringing together leading experts in FMCG marketing, brand strategy and advertising.

As the central regional marketing conference dedicated to the fast-moving consumer goods sector, the Marketing Summit has, over the past 12 years, hosted more than 4,000 participants from over 400 companies. This year, the conference will again focus on key topics in contemporary marketing, including brand strategy and advertising, innovation, evolving market rules and adaptation to change.

Organised by the media platform InStore Serbia, the conference gathers representatives of leading FMCG companies — retailers, manufacturers and distributors — as well as representatives of related industries, including the IT sector, digital platforms and services, and agencies.

The Marketing Summit is intended for marketing directors, marketing and brand managers, as well as professionals seeking to enhance their knowledge and gain insight into current and future marketing trends.

Topics to be addressed during the conference include:

- Digital media at the point of sale
- Advertising in times of crisis and uncertainty
- Brand differentiation in saturated markets
- The role of research and innovation
- The importance of in-house creative teams
- The closing keynote will focus on new marketing rules for 2026 and beyond

Speakers include:

- Dietmar Dahmen, keynote speaker, expert in change, innovation, future technologies and customer-centric success, BRAINKICKS
- Lazar Džamić, leading creative and digital brand strategist
- Tony Durham, former P&G executive and Global Director of Shopper Based Design for Europe, India, the Middle East and Africa
- Nataša Šarčević, Director of Marketing and Innovation, Atlantic Grupa, Štark
- Mihailo Ponjavić, Media Director, Media House
- Nataša Bojanić Brukner, Executive Director, Leo
- Miroslav Maslovarić, Co-founder & CEO, Community Media
- Milica Živadinović, Customer Service Executive, NielsenIQ

Interested companies may use this opportunity to promote their products and services at the Marketing Summit.

More information about the conference and registration are available at the link.