Managing Board

Saša Marković is the General Manager of Coca-Cola HBC Serbia and Montenegro. He has led the business unit since 2024, overseeing more than 1,100 employees and a distribution network of over 54,000 sales points. He was appointed to this position after serving as General Manager of Coca-Cola HBC Bulgaria. Marković has been part of the Coca-Cola system since 2020, during which time he held key positions in strategic planning and management. Together with his team, he contributed to market growth following the pandemic and achieved record execution results, for which the Serbia and Montenegro business unit was recognized at the level of the wider Coca-Cola HBC Group. Throughout his career, he has worked across multiple international markets, including the United States, the Czech Republic, Romania, Bulgaria, Slovenia, and Serbia. He has held leadership roles in companies such as Procter & Gamble, Philips, and Gorenje / Hisense, building extensive experience in strategic planning, marketing, and sales. He is a member of the Board of the American Chamber of Commerce in Serbia, American Chamber of Commerce in Serbia, a member of the Board of the Chamber of Commerce and Industry of Serbia, and an active member of the Board of Directors of NALED. He holds an MBA in International Business from the University of Pittsburgh, earned at the Joseph M. Katz Graduate School of Business.

With extensive experience at the company, Marjana made a significant contribution to the rise of the sales division. She began her career at Nestlé in 2007 as a Sales Development Manager, and in 2013 became Sales Director. Her outstanding results recommended her in 2019 for the position of Executive Director of the NESCAFÉ category in Poland, from where she went on to assume the top leadership position of the company in Serbia — the role of General Manager for Serbia, Montenegro, and North Macedonia. Marjana holds a degree in Mechanical Engineering, is married, and has two children and a grandchild.

Igor Vukašinović is the Country Lead for Serbia and Montenegro at Molson Coors Beverage Company, which operates Apatinska Brewery and Trebjesa Brewery from Nikšić. Igor has extensive professional experience in the FMCG industry, and has been building his expertise in the brewing sector over the past 16 years within Molson Coors. He holds a degree in Economics, has completed an Executive MBA at Cotrugli Business School, and began his professional career in finance at Coca-Cola. He joined Apatinska Brewery at the beginning of 2010. He gained experience in the role of Pricing and Revenue Manager, and following the establishment of the new Commercial Excellence division, as a member of the Executive Board for Serbia and Montenegro and Director of Commercial Excellence, he organizationally set up and led the team responsible for pricing, revenue, business analytics, trade marketing, category management, FSM, and customer excellence. As part of his development plan, he also spent a year in a regional role as Director of Procurement for Central and Eastern Europe, where he was responsible for managing the procurement function across nine countries. Since 2021, he has been serving as Country Lead for Serbia and Montenegro, successfully managing breweries that hold the Top Employer recognition in both Serbia and Montenegro and employ around 1,000 people. Igor is a member of the NALED Board of Directors, as well as a member of the Board of Directors of the Brewers Association of Serbia.

Marijana Vasilescu is the General Director of the MediGroup system, the largest private healthcare system in Serbia. Over the course of more than 25 years of international career, she has held top executive positions in the banking sector across the markets of Serbia, Czech Republic, Romania, Russia, and Kazakhstan. She served as President of the Executive Board of Sberbank Serbia, General Director of Sberbank CZ, Board Member and Chief Marketing Officer of Home Credit Bank Kazakhstan, as well as a member of the leadership teams of ABN AMRO and Royal Bank of Scotland in Bucharest and Moscow. Her experience encompasses leading large organizations, managing transformation processes, business development, digitalization, strategic repositioning of companies, and enhancing customer experience. Throughout her career, she has guided complex systems through various phases of growth, integration, and change, with a strong focus on results, efficiency, sustainable development, and team building. She completed both her undergraduate and master's studies at the Faculty of Economics of the University of Bucharest, and obtained her Executive MBA from London Business School. Since 2023, she has been leading the MediGroup system, while through her engagement with NALED and AmCham she contributes to improving the business and regulatory environment, the development of the healthcare system, digitalization, and public-private sector collaboration. Outside of her professional environment, she is actively involved in triathlon and mountaineering — sports that demand discipline, focus, and endurance — values she consistently applies in her professional work as well.

Vladislav Cvetković is the Director for Business Advisory at PricewaterhouseCoopers Serbia, where he works on financial advisory projects for clients in Serbia and across the Southeast Europe region. He has more than 30 years of professional experience in finance, banking, privatization, and the public sector. He began his career in 1994 at Deloitte as an auditor and financial analyst, while also working as an assistant at the Faculty of Economics in Belgrade, where he later obtained his master’s degree. He continued his professional path at the National Bank of Serbia and the Deposit Insurance Agency, serving as an advisor for supervision and a lead advisor for bank privatization. During this period, he played a key role in banking sector reform and in the execution of major privatization transactions in the country. He served as a member of the Council of the National Bank of Serbia (2004–2005) and as Chairman of the Board of Komercijalna banka (2006–2009). From 2009 to 2013, he was Director of the Privatization Agency, overseeing complex privatization and post-privatization processes. Since 2014, he has been working at PwC Serbia on business development and leading projects in mergers and acquisitions (M&A), public-private partnerships, infrastructure investments, and technical assistance. He was a member of the Supervisory Board of NALED (2017–2021) and its Chairman of the Board (2021–2025). He is married, has two children, and speaks English.        

Boban Janković was born in Valjevo and grew up in Mionica, where he continues to live and work today. He holds a degree in Information Technology Engineering, with many years of experience in the insurance sector, where he began his career in 2005. Since 2010, he has been running his own insurance brokerage company. He has served as President of the Municipality of Mionica since 2015. During his tenure, Mionica has achieved significant developmental progress through improvements to infrastructure, strengthening of the local economy, and the creation of a more favorable business environment. At his initiative, the municipality joined the international BFC program for the certification of municipalities and cities with a favorable business environment. Mionica has been a member of NALED since 2015, while Boban Janković has been a member of the Executive Board of NALED since 2021. He is married and the father of two sons.

Boban Đurović, a graduate engineer of forestry and a master economist in the field of public sector management, represents a combination of expertise and leadership. He began his professional journey at the public enterprise "Borjak", and since 2012 has been successfully leading the municipality of Vrnjačka Banja — now serving his fourth consecutive term. Under his leadership, Vrnjačka Banja has been transformed into a world-renowned tourist destination, a fact confirmed by numerous accolades, including the Manager of the Year award in Cannes and the Grand Prix for Best Municipal President in Southeast Europe. Đurović is deeply integrated into the institutional frameworks of development in Serbia and Europe through his membership on the NALED Supervisory Board, the Presidency of the Standing Conference of Towns and Municipalities (SKGO), and the Joint Consultative Committee of the EU Committee of the Regions. Known as the initiator of the Tourism Industry Cluster, he has demonstrated the power of connecting the public and private sectors on major capital projects. Residing in Gračac, this family man and father of two speaks fluent English and continues to contribute through political work within the Main Board of the SNS party. His candidacy for the NALED Managing Board is a natural continuation of a career dedicated to the systematic improvement of local economic development.

Saša Pavlović was born on November 1, 1980, in Požarevac. He completed his primary and secondary education in Kostolac, after which he graduated from the Faculty of Electrical Engineering in Belgrade — Department of Telecommunications and Information Technology — majoring in Systems Engineering. From 2008, he worked at the Technical School with Student Dormitory "Nikola Tesla" in Kostolac, as a teacher of electrical engineering subjects. He taught courses in the fields of electronics, computer science, and telecommunications. In January 2014, he was elected Deputy President of the City Municipality of Kostolac. He was elected Deputy Mayor on May 23, 2016. He was elected Mayor of the City of Požarevac on August 17, 2020, and on July 9, 2024, he was elected Mayor of the City of Požarevac once again.

Spec. Dr. med. Rodoljub Živadinović was born in 1973 in Aleksinac. He graduated from the Faculty of Medicine at the University of Niš and completed his specialization in epidemiology in 2008 at the same institution. He serves as Vice President of the Food and Agriculture Alliance within NALED and is also a member of its Board of Directors. He is Head of the Department for Prevention and Health Education at the Health Center in Aleksinac. From 2014 to 2023, he served as Director of the Aleksinac Health Center. Since 2008, he has been President of the Serbian Beekeeping Organizations Association. He is also Vice President of the European Beekeeping Association and editor of the EBA magazine “No Bees, No Life.” He has completed numerous professional trainings and certifications, including Cisco-certified business training (2009), leadership programs (2012), PwC Academy seminars in leadership and negotiation (2018), facilitation training (2019), and a business conference on modern sales trends (2025). He also completed an apitherapy course in 2007 organized by the Bulgarian Ministry of Health, the National Center for Public Health Protection of Bulgaria, and the Balkan Beekeeping Federation.