Food and Agriculture Alliance

Andrej Beslać graduated from the Hawaii Pacific University, while he earned a Magister degree in political sciences from a prestigious Sciences Po Institute in Paris – field of Business Administration, Economy and Finance. He started his businss career in Holcim as a Finance Operations Controller, being engaged on introducing financial procedures and standards, and the structuring of just privatized cement factory Popovac. In 2005 Andrej joined the Danish company Carlsberg Serbia as the National DSD Manager, being responsible for the operations of DSD centers, and the implementation of Direct Sales and Distribution projects. After two years in the company, he took over the position of Marketing Director, being responsible for the strategic development of the company portfolio brands. From 2008 to 2010, Andrej held the position of General Manager of the Austrian City express, being in charge of the company overall operations, the implementation of standards from the head company Austrian Post, as well as the implementation of the latest logistical and software solutions in the field of package delivery. In 2010 he returns to Carlsberg Serbia where he stayed until 2016, as Sales Director for Off Trade Channel, and later as the CEO. He joined  Mlekoprodukt in December 2016 as the General Manager. The greatest success achieved in Mlekoprodukt were the obtaining of EU and China export certificates, reaching a leader position for the BISER brand in the category of cheese, and the use of whey to produce bio-sustainable environment friendly electricity. As a great gastronomer, he is a member of international cheese producer association which has had its branch in Serbia since 2018 at the initiative of Mlekoprodukt. He lives in Belgrade, he is married with three children.

Andrea is Public & Regulatory Affairs Manager in Coca - Cola HBC Serbia and Montenegro. She started building her rich career after graduating and earning a master degree in international business and diplomacy from the Faculty DEREE, The American College of Greece in Athens.  A step further in her education was a specialization in the field of media and advertising at the Faculty of Drama Arts in Belgrade. She joined the world of business in 2002 as  broker in Vernicos Yachts, Athens. After returning to Serbian, she continued her career in the field of marketing and sales in companies Iksel, Eurobank EFG and Metro Cash&Carry. She worked as Marketing and Communications Director in General Motors/ Chevrolet Center Easternem Europe for more than 8 years.  She joined Coca-Cola HBC Srbija in 2016 as Public & Regulatory Affairs Manager for Serbia and Montenegro where she significantly contributes towards business development thanks to her expertise in various fields.  Andrea actively contributes in improving the business environment in Serbia and Montenegro. As a member of key business assocaitions and working bodies within the Ministry of Agriculture, she is engaged on initiating the improvement of legal framework in the field of environment protection, packaging waste management and others. She is the Vice President of NALED's Food and Agriculture Alliance, the President of Environmental Commmitee in AmCham Serbia and Montenegro and the President of SEPEN Managing Board.  She speaks English, Russian, French and Greek. 

Tamara Penjić graduated from the Faculty of Technlogy in Novi Sad, later completing post-graduate specialized studies at the same faculty. She continued her professional education through numerous trainings and stiudy programs in the country and abroad. She started her career in 2000 in CARNEX LTD Meat Industry Vrbas, where she developed her career earning vast experiece in all segments of food production and safety, quality and risk management issues, standards and regulatory framework relevant for the food industry. Throughout her career she held various positions, earned long-time experience in senior management, and since 2016 she has served as Executive Director of Meat Indsutry within CARNEX. She has successfully managed several significant industry projects in the field of production automatization, building new facilities, reconstructing objects.  She is actively involved in several organizations and working groups. She is the President of Association for the Meat Quality and Products Development (Initiative Serbian quality). She holds the position of the President of the Council of Technologistis. She actively engages in developing amendments to legal framework, as a member of several working groups for drafting Rulebooks within the Ministry of Agriculture. As an expert in the field of meat production, food safety and management, she was the author or co-author of numerous papers and articles published abroad. She is married with one child. 

Ljiljana Radosavljević is the PPGA and Corporate Communications Manager at PepsiCo West Balkans, i.e. Marbo Product, for the markets of Serbia and Bosnia and Herzegovina, and ex Yugoslavia countries. During five years in Pepsico, as one of the largest global producers of food and beverages, she has managed the internal and external communication and the dialogue with target and interest groups, while complying with the highest business standards and principles of ethics, and constantly following the global best practices, nurturing the principles of corporate management and the top-notch mechanisms and policies in CSR and sustainable development. She has vast experience and in-depth knowledge of the food industry market, the regulatory framework and industry development strategies, and she participated in projects for raising awareness about the agriculture and food industry and promoting the potentials, responsibility and best practices. During more than 20 years of professional career she has focused on companies in the dynamic FMCG industry, successfully building the companies' corporate image among the interested public, developing new brands and initiating or supporting significant projects in the Serbian and regional markets. She started her career in the corporate sector in Delta Holding, later spending 15 years in various managing positions within McCann Group, where she had an opportunity to be among the pioneers in strategic communication planning and in raising the professional standards of communication. She cooperated with numerous international companies, primaily in the field of food industry, thus actively engaging in market development by working on long-term strategies and projects. She spend a part of her career in Scandinavia. She has graduated in economy, with an MBA diploma.