Executive Office

Violeta started building expertise in local economic and rural development and standardization, upon graduation in 1998, as an expert and team leader in USAID programs in Serbia and the region, through the design and implementation of complex development projects worth over 10 million dollars. As the first employee of NALED, and its Executive Director since July 2007, she was instrumental in growing an independent membership organization, which later grew into the largest public-private association focusing on building a favorable business environment in Serbia. She is a graduate philologist and gained further education in the field of economics and project management in specialized training and study programs in the United States and Europe. She is engaged as a motivational speaker and moderator at professional conferences around the topic of women's entrepreneurship and leadership in the country and abroad. She has gained international experience as a consultant in the field of certification and intellectual property protection. She actively contributes to the preservation of traditional heritage of Serbia and employment programs for women through the role of the founder and president of Ethno Network. 

Jelena has been engaged in the reform of legislative process and regulatory framework for doing business, investment promotion, business support programs and establishing partnerships between the public and private sectors, as an expert in policy reform and implementation of economic development policies. She started her career in 2000, in the International Republican Institute (IRI) working on the development of political parties, civil society organizations and local governments. After that, she spent five years as the Head of Local Economic Development Team in USAID Municipal Economic Growth Activity program. During that appointment Jelena engaged in the development of more than 50 economic development strategies and institutional capacities for dealing with economic issues in more than 30 local governments. She worked at similar programs in Bosnia and Herzegovina, Ukraine, Slovakia, Kyrgyzstan and Jordan. Since 2010, Jelena joined NALED, first as the Program Director and then as Policy Director. For the past 3 years, she served as the technical and expert coordinator of the Government of Serbia Joint Group for improving Serbia’s position on the World Bank’s Doing Business list. Within this engagement, she coordinates the development of Government's Doing Business Reform Plans, leading the correspondence with the World Bank, by preparing reform updates and coordinating and monitoring the implementation of the Plan. During a period of 3 years (until 2017) she was the lead expert in construction permitting reform in Serbia, a reform that was recognized by the World Bank, as the biggest reform in Serbia for the past 10 years. She was the Project Manager for the implementation of the electronic construction permitting system (EBPS) in Serbia (supported by the German and Swiss governments) and led the implementation of the World Bank’s project targeted at training and mentoring of the EBPS users. In 2017 she was the key expert in designing the cadaster reform (property register reform), and in 2018 she worked on drafting legislation for this reform - the Law on Property Registration. She is a member of more than 10 Government's working groups, working on tax legislation, public procurement, shadow economy, and other business environment issues.

Milica completed the Bachelor studies at the Faculty of Economy in Belgrade, department of Macroeconomic analysis and policy upon defending a graduation thesis “The challenges of income taxation in Serbia”. She is a student of Master studies at the same Faculty, department of Quantitative analysis, and in parallel, she serves as a demonstrator for the subjects Economics Basics and International Economy. She has been engaged in NALED since January 2016, first as an intern in the Policy department, focusing mainly on the tasks regarding the reform of construction permitting in Serbia, organizing trainings for local government and public enterprise officers all across Serbia and keeping a record about the Call Center operations, the local e-permitting procedure and the level of local fees for the needs of online application Calculator.She is currently engaged as Analytics / Research Officer in charge of economic, descriptive and statistical processing of data in a variety of field NALED deals with.

Miloš is a student of the final year of the Faculty of Economics in Belgrade, department of Macroeconomic Analysis and Policy. During his studies he has been succesfully engaged in university debate, being a winner of the prestigious international debate tournaments „Decembarac 2018“ and „Danny Crane“. He competed in international debate competitions, took part in their organizations and also acted as a judge in university debates. His successes recommended him for the position of Coodinator of debate course at the Faculty of Economics, and he was also appointed the President of debate club. He was first engaged in NALED in November 2019 as an intern on the project „Optimization of healthcare institutions network – Masterplan“. He was later engaged as an analysis and research intern, starting from February 2020. His main tasks refer to the monitoring and reporting on the Regulatory Index of Serbia, as well as the collection, economic and statistic processing of data in various areas and topics NALED works on.