Communications and Development Department

During her career Milica has gained unparalleled experience working for more than 15 years with the private, public and civil sectors in Serbia and across the SEE region. As a marketing major, she was first engaged by Link group a leading company in IT education, to design product placement mechanisms and promotional materials. From 2007 through 2010, Milica held a post in USAID’s Municipal Economic Growth Activity (MEGA) program where she developed specific expertise in the field of local economic development and investment promotion as marketing advisor to more than 30 local government in Serbia. She continued her career as marketing manager in NALED, and soon grew to become Communications and Development Director. As a prominent member of NALED’s senior management team, Milica is in charge of NALED's strategic communications and positioning, public advocacy campaigns and events, creative solutions and membership development. Since 2021 she also serves as a Team Leader of the National initiative for cashless payments. She holds a master's degree from the Faculty of Economics in Belgrade, with certificates in business planning, marketing (Academic Training Association) and investment promotion (FIAS, World Bank). She attended professional development programs in the USA, China and India. She is a member of Mensa and NALED’s Ethics Committee.

Višnja received her Bachelor degree from the Faculty of Philology at the University of Belgrade, studying Polish language and literature at the Slavic department. She gained expert training and fifteen years in various positions and jobs in the banking sector, while strengthening her managerial skills as a Branch Office Director.  She joined NALED team in July 2015 as Membership Development Manager. Her main responsibilities at this position include the designing of membership development strategies, developing cooperation with the existing members, attracting and engaging new members from the local government, business and CSO sectors, promoting NALED's values and ideas, and defining new activities and programs for members.

Maja is marketing professional who has been working 20+ years in Marketing and Communications with several national and global companies, in domains of branding, advertising, digital marketing, CSR, leadership and crisis communications. She has joined NALED in 2021 as Head of Marketing Unit. Maja earned her PhD degree on the subject “Importance of Establishing Brand Cultures” at The European Carolus Magnus University in Brussels in 2009. She successfully obtained Master of Science degree and Bachelor at Belgrade Faculty of Economics in the field of Marketing as one of the best students in her class. Her first job was with the New Moment marketing agency, and position with Serbian Chamber of Commerce followed. In 2008, she accepted Head of Marketing role in, at the time, newly established KBC Bank. She continued working in Serbian finance sector in AXA, one of the leading global insurance company, famous for its strong brand and innovative approach. Maja spent nearly three years as a Marketing Manager in BDO Serbia, member of international network of public accounting, tax and advisory firms. Working in ASUS as Marketing Manager for Balkans was her latest role. She has written several expert articles, published in various marketing magazines in Serbia.    

Aleksandar holds a Master of Fine Arts degree from the Academy of Applied Arts and began his career in theater. He has served as Technical Director and Production Manager at the Belgrade Drama Theater, Technical Director at the Duško Radović Theater, and Acting Director of JP Beogradska Tvrđava. A significant part of his career was spent at Pink International, where he led the scenography department with a large team of assistants, numerous workers, workshops, and transport units. In 2013, Aleksandar transitioned to entrepreneurship by founding Studio Pellegrin, focusing on organizing corporate events. Since 2016, he has supported NALED in organizing various events. He has successfully organized numerous international and domestic corporate events and has collaborated with numerous local and international organizations and institutions, including GIZ, KAF, UNDP, British Council, Serbian Chamber of Commerce, and the Ministry of Environmental Protection. He is also the founder and author of the Belgrade Berry Festival and the Pelleview platform and holds a certification as an environmental protection expert. He joined the NALED team in March 2024 as an Event Organization Advisor.

Jovana has been working in NALED since 2012 as Marketing and Communications Assistant, becoming Marketing Coordinator in April 2018. Within the Marketing team, she participates in promotional activities, event and campaign management, preparation of materials, communication through digital channels and translates all printed and online materials. With excellent knowledge of English, since the beginning of her studies she has been working as a translator in various areas, developing expertise in this vocation. She gained previous experience in the civil sector, working on the projects of education in the field of reproductive health and rights for vulnerable population. She is particularly interested in online marketing, marketing research and entrepreneurship. She graduated from the Faculty of Philology, group Spanish language and Hispanic literature. Wishing to expand her education, after graduating, she completed Master studies in the field of Marketing management at the Faculty of Economy in Belgrade, with Master thesis "Contribution of Destination Marketing to Investment Promotion". She expands her knowledge at various trainings such as the "Certificate Course in Performance Management" in New Delhi, India. 

Stefani has been working more than 15 years within civil sector and domestic companies. Initiated cooperation with international organizations as a Field Coordinator on USAID /CRDA program, being in charge of four municipalities in Western Serbia. Responsible for coordination, management and reporting on all projects within regional office. As a team member, participated in the development of one of the first municipal LED strategies in Serbia. After short-term engagement in Group 484 at the position of Project Coordinator Assistant, she continues her career at pharmaceutical company Inpharm, later moving to the position of MoneyGram Team Assistant, dealing with introducing money transfer services into the Serbian banking market. She has gained specific work experience working at the biggest media company in the Balkans - Adria Media Group at the position of General Administrative Coordinator and Personal Assistant to CEO. She became NALED team member in 2015, taking the position of Administrative Assistant, later holding the positions of Project and Administration Assistant and Membership Officer, maintaining continuous contact with NALED members and partners. She graduated at the Polytechnic Academy in Belgrade, holding Bachelor degree in Economy. Attended courses and trainings in the field of LED, project management and negotiation techniques. Speaks English and Greek.

Andrea is a Communications Coordinator, responsible for strategic communication on projects in the fields of environmental protection, social entrepreneurship, women's empowerment, cross-border cooperation, and digitalization. She graduated in journalism from the Faculty of Political Sciences at the University of Belgrade, where she also completed her master's studies in political science, defending a thesis on "Political Parody as a Form of Electoral Struggle". During her studies, she was actively involved in the NGO sector through her work with the Union of Students of Vršac and was one of the founders of the first student portal in Vršac. She gained practical experience through engagements in media and marketing agencies and was also one of the organizers of the wwvrsac online conference. She joined the NALED team in 2018 and has since contributed to strengthening cooperation between the public, private, and civil sectors through her work.

Sanja graduated from the Faculty of Political Sciences, majoring in journalism and communication, and during her studies she wrote for the weekly Vreme. She continued her career at the eKapija business portal, where she rose from the position of journalist to deputy editor-in-chief. After that, Sanja moved to Diplomacy and Commerce magazine, where she ended her journalistic career. She started dealing with external communications for international clients at the well-known Belgrade agency Color media communications, from where she moved to the Executive group, and she continued to apply this experience at Mozzart, where she was in charge of PR and CSR. She improved her knowledge at numerous seminars and trainings in the country and the region, the most important of which are those organized by the Council of Europe. She joined the NALED team in July 2022.

Aleksandra joined NALED in 2019, initially as an intern and later as a Public Relations Officer. She actively participates in the preparation and implementation of PR campaigns, the drafting of press releases, and other promotional materials. She responds to media inquiries, contributes to event organization, and, as a representative of the PR Unit, works on the execution of multiple projects simultaneously as a member of project teams. Her main focus lies in promoting and presenting priorities in the field of public procurement, environmental protection, food and agriculture, healthcare digitization, and addressing issues in property and legal relationships. Her previous experience in the non-governmental sector and efforts to improve the business regulatory framework were gained at the American Chamber of Commerce  (AmCham), where she served as a marketing and communications intern.

Igor is in his final year of study at the Faculty of Organizational Sciences, majoring in management. Igor gained his first work experience at Ipsos Strategic Marketing as a field researcher. Igor then moved to the position of marketing intern at Marklab, where he worked on web design, social media management, as well as testing and optimizing user experiences. His last engagement was in of the biggest media agencies in Serbia Media House, where he, as a marketing assistant, mostly dealt with media planning and leasing of online and offline media. He joined NALED in February 2022 as a communications intern in the Communications and Development Department.

Anja completed her basic studies at the Faculty of Organizational Sciences of the University of Belgrade, majoring in Management and Organization. She continued her master's studies at the same faculty, on the Project and Investment Management module. During her studies, she was a member of the student organization ESTIEM LG Belgrade, within which she organized various projects and thus gained practical experience in the field of project management, marketing and public relations. As part of the organizational team, she took part in the world IT conference called "eMagine Conference powered by Robert Bosch". She successfully completed the course "The 7 Habits of Highly Effective People powered by Methods and Franklin Covey", and has a certificate of successfully completing the real business simulation "Cesim Global Challenge Business Simulation". Too, as part of the organizational team, she was involved in the projects: Case Study Show, EduFair and Serbia Open. She joined the NALED communications and development team in July 2021, in the position of intern for membership development and CSR. 

Danijela Nikolić completed her undergraduate studies in International Relations at the Faculty of Political Sciences in Belgrade and is currently pursuing a master’s degree in Communication and Public Relations at the Faculty of Media and Communications. During her studies, she developed an interest in communications, public relations, and social issues, writing for several online magazines and portals with a particular focus on women’s rights, youth, and education. She gained her first professional experience in organizations such as the National Youth Council of Serbia (KOMS) and the Office of the UN Resident Coordinator in Serbia, where she worked on content creation, communication campaigns, and enhancing project visibility. Oriented toward socially responsible topics, she further developed her knowledge and skills through work in the civil and international sectors. She was a participant in the “Mentor the Young” program, where she further refined her communication and personal development skills. Danijela joined the NALED team in May 2025.

Ramona Đorđević completed her undergraduate studies at the Faculty of Culture and Media, earning a degree in Communication. She began her first internship at the marketing agency "Origo Advertising," where she primarily focused on digital marketing, including social media management and content creation. Following this, she moved to the Student Cultural Center (SKC), where, as a volunteer, she worked on developing media relations strategies, seeking high-profile placements in print, electronic, and online media, and creating marketing communication plans. She joined the NALED team in January 2024.