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Cashless Payments Champions

The Office for IT and eGovernment in cooperation with NALED and with the support of Mastercard and Visa, has today launched a competition among cities and municipalities titled Champions of Cashless Payments Champions.

The aim of this campaign is to raise citizens' awareness about the benefits of cashless society and it is one of the measures of the National Program for Countering Shadow Economy 2019 – 2020.

The competition will be open for all cities and municipalities that enabled card payment of fees and charges on the local government counters, and the local governments that motivate their citizens to opt for cashless payments over the period from 1 July to 31 December, and register the highest number of POS terminal payments compared to the number of citizens, will receive valuable awards. 

- With the establishment of Office for IT and eGovernment, electronic payments of administrative fees have been enabled via the eGovernment web portal, parallel with ensuring the necessary infrastructure for setting up POS terminals at all counters in city and municipal administration, police administration and real estate cadaster administration all across Serbia. So far, 250 POS terminals have been set up in 60 cities and municipalities in Serbia, at the counter of various public institutions, which have so far registered more than 51,000 transactions. This means that the citizens were spared the visit to bank or post office counters in order to pay the administrative fees, as they could finalize the whole process by visiting only one counter - the one in the local government. The introduction of POS terminals is performed free of charge for local governments, and it represents one of the key measures of the National Progam for Countering Shadow Economy 2019 – 2020, so we once again appeal to all local governments to join this action, so that we can jointly build an efficient and transparent public administration at the service of citizens - said PhD Mihailo Jovanović, the Director of Office for IT and eGovernment.

The winning local government will be awarded with a children playground worth 20.000 EUR, the first five will receive a website "In the service of citizens" modeled by the website of the Government of Serbia, while the top 10 cities and municipalities will receive a "Cashless Payments Champions" plaque to be presented at the final conference in Belgrade. 

All local governments interested in taking part in the competition can sign an Agreement with the Office for IT and eGovernment for setting up the POS terminal, by 17 June. Certainly, all other municipalities seeking to enable this type of payments can sign the Agreement after this deadline as well, but they will not be included in the competition. 

- Cashless transactions mean lower costs of payment, higher efficiency and security, for both citizens and businesses. For the state, it means more transparent financial flows, an opportunity for better tax collection and faster economic development, as well as lower costs, since the printing and storage of cash money is expensive. We hope to soon see POS terminals in other counters frequently visited by citizens, primarily the ones for issuing personal documents, and we also hope that the state will further work on lowering the allowed limit for cash payments - said a member of NALED Executive Board and the Mayor of Požarevac Bane Spasović, adding that the campaign will be accompanied with the initiative for introducing POS terminals at the counters of public institutions.

Na skupu je istaknuto da su za razvoj bezgotovinskog društva ključni edukacija i promocija prednosti novih tehnologija i koristi za društvo od manje upotrebe gotovine. Neophodno je  raditi i na finansijskoj inkluziji s obzirom na to da, pored osoba koje nemaju dovoljno informacija o pouzdanosti upotrebe kartica, iste najčešće ne koriste lica koja nemaju račun u banci.

- Кroz partnerstva s javnim sektorom na tržištu Srbije realizovali smo nekoliko uspešnih aktivnosti kao što je nacionalna nagradna igra sa fiskalnim računima i kartičarskim slipovima sa NALED-om, kao i beskontaktno plaćanje u javnom prevozu. Veoma smo ponosni da nastavljamo partnerstva kako bismo građanima Srbije zajedno obezbedili pristup novim tehnologijamai ujedno zadovoljili potrebe korisnika jer prema podacima iz Mastercard Masterindeks istraživanja iz 2018, čak 24% aktivnih korisnika kartica želi da u javnim institucijama plaća karticama - izjavila je Jelena Ristić, direktorka za tržišta Srbije, Crne Gore i BiH u kompaniji Mastercard.

Pored besplatne instalacije i obuke za korišćenje POS terminala, lokalne samouprave za sebe, građane i privredu obezbediće i najniže provizije za uplate na šalterima – 45 dinara za iznose manje od 4.500 dinara odnosno 1% za veća plaćanja, kao i besplatno brendiranje šalter sale i učešće u kampanji i promociji.

-. Zadovoljni smo što je ova inicijativa podržana na nivou Vlade i zato što delimo zajedničku viziju o važnosti daljeg razvoja bezgotovinskog plaćanja u Srbiji. Učešćem u kampanji, pomažemo da veći broj ljudi u Srbiji koristi pogodnije i sigurnije načine plaćanja u svakodnevnom životu – rekao je Vladimir Đorđević, generalni direktor kompanije Visa za Jugoistočnu Evropu.

Prema podacima Narodne banke Srbije, u našoj zemlji ima 6,1 milion korisnika kartica, sa nešto više od osam miliona kartica u posedu, ali je svaka druga neaktivna. Broj POS terminala poslednjih godina kretao se između 71.000 i 88.000. Iako je trend u 2018. uzlazan, i dalje imamo gotovo 2,5 puta manje POS terminala na milion stanovnika u odnosu na prosek Evropske unije što ukazuje na veliki prostor za razvoj bezgotovinskog plaćanja.